It is with great interest that I watch the evolution of Twitter, from a quirky niche service of questionable worth four years ago to a mainstream phenomenon that has disrupted everything from tiny blogs to big media. It’s really coming into its own, and with every new feature or product release, I find myself nodding in agreement at the improvements. The new Twitter for Mac app, however, remains an odd duck for me, even a month after its debut. Its release seemed rushed and incomplete, probably in order to debut alongside the new Mac App Store. A big clue to that is that there is no Windows version yet. If I had to guess, I would say the Twitter team decided they needed new desktop clients, they knew they could probably get something out on one platform in time to get a high position in the App Store, and so they did, releasing an impressive but ultimately incomplete product, figuring they would improve it later, as well as release a Windows version.
That strategy is understandable to me, and I certainly don’t think they’ve made the product worse than the last revision, but there are several features I’d like to see added which would make the native Twitter app better than its competitors, which it currently isn’t.
Let me also say that I’ve always watched everything Doug Bowman designs or directs with great interest and admiration. Doug is probably the second best interactive designer in the world, behind only me, so I always study his work very closely. He has no real weaknesses that I know of, and he has a great team working at Twitter. Doug’s great with interfaces, great with typography, great at expressing his thoughts, great at maintaining a product-centric view with everything he creates, and just a great guy in general. In short, Twitter could not have hired a better person to lead the Photoshop department.
1. Inline retweet, fave, and follow notifications
This is easily Echofon’s best feature, and I can’t believe they are still the only ones offering it. Essentially, when someone faves a tweet of yours or starts following you, Echofon inserts a small notification for you inside your tweet stream. It’s a powerful piece of positive feedback that has increased my enjoyment of Twitter at least 10x. I’m not one of those “I tweet for me, not for you” people. Everything I tweet, however intelligent, is aimed at people, and when people like a tweet enough to fave it, that’s great feedback. It’s one thing to tweet something you think is good, but another thing to get 20 faves within a minute telling you your suspicion was correct. I call this a fave parade. Echofon doesn’t do this with retweets yet, but they should. And so should Twitter. This should be the first feature addition they work on.
2. Visible, persistent tweeting area
The lack of a text field in which to tweet is, according to Doug, a deliberate decision. Doug told me the rationale behind this is that the focus of the app is on “consumption over production” and since people spend so much more time reading than writing on Twitter, the element should remain hidden until needed. I respectfully disagree with this rationale. Optimizing for consumption is not necessarily helped by de-optimizing the production process. Here is the production process on Twitter vs. Echofon:
With keystrokes (power users):
- Control-Tab to app (2 keystrokes)
- Control-N (2 keystrokes)
Total: 4 keystrokes
- Control-Tab to app (2 keystrokes)
Total: 2 keystrokes
With mouse (most users):
- Click on app
- Click on lower left icon
- Move mouse to “New Tweet”
- Click on “New Tweet”
Total: Three clicks and a mouse move
- Click on tweet field.
Total: One click
Twitter loses handily in both situations.
It is possible that Twitter is actually trying to get people to tweet less. Doug seemed to hint as much in our conversation about this. If this is a goal of Twitter — which I think is fine — I’d rather see it done via more creative means than obfuscating the interface though.
3. Better content suggestions
Building on the previous suggestion, if Twitter really wants more people to think of it as an information consumption service rather than a microblogging service, how about making it easier for (especially new) people to tune their streams? The “who to follow” feature is really well done, and I like it, but what about a Clippy-like presence in my tweet stream using a bit of artificial intelligence to suggest more people to follow? You could easily unfollow Clippy if you found him annoying, but for new users, an initial message like “Hey Mike, have you seen the new @live_from_egypt account? Live reporting from a news crew in Cairo. Follow it for updates.”
This AI-bot idea needs some further thinking, but the main point is, improve the consumption experience by improving the consumption experience… not by degrading the production experience.
Echofon syncs your unread counts between multiple desktop clients and the phone client. Twitter does not. In fact, the Twitter iPhone client doesn’t even sync properly with itself sometimes. I get direct messages showing up as unread for days in a row sometimes, even after laboriously going through and “re-reading” them all. With more and more people using Twitter from multiple locations, syncing will become more and more of a necessity.
5. A configurable links-only view
This is a huge one. I actually wanted to build a company around this, but it seems like something Twitter or someone else should do. Here’s the concept: shield me from all information except links that have been tweeted/faved/retweeted by X or more of the people I follow. This builds on a concept I am using in my life more and more these days: I don’t want to hear about anything unless and until at least 2 people I know think it’s important. There’s just too much out there.
With a client that allows me to filter for links that have been tweeted at least twice, I might follow 1000 people instead of 100… or I might finally make use of lists. Imagine using this filter on a “list of tech CEOs”. I couldn’t care less what 2000 tech CEOs have to say, but I would like to know if at least 10 of them referenced the same link one day. It’s a very powerful concept, and one that encourages people to add more inputs instead of removing them.
General design notes
As with everything Doug designs or directs, the Twitter client is a beautiful work of art. From an esthetic standpoint, it’s really pretty to look at. I wish it had bigger edges to grab onto, followed the HIG more closely, and a few other minor things, but overall, I’m happy enough with the way it looks. I just don’t love the way it works. Hopefully if the excellent design team at Twitter agrees with some of the points above, we’ll see a more useful client released with the next revision. For now, however, I’m sticking with the client that makes up for its looks with its great personality: Echofon.