David Pogue proposes to his girlfriend by creating a fake movie trailer about them and then getting a theater to play it before a real movie. Beautiful and totally awesome.
If you’re wondering what a excellent blueprint for a modern media company looks like, look no further than Buzzfeed CEO Jonah Peretti’s latest email to his employees. In it, Peretti explains a lot of his company’s virtues, the most important being a relentless focus on always providing what’s best for the user. Vox Media (operators of The Verge) is the only other company I can think of which approaches this level of reform and execution.
I love this so much: a cross-referenceable database of cover songs, searchable by song or artist. Slowed down, acoustic covers — no matter the song — are so enjoyable to me that I wish it was a requirement to play one at every show. If you like them as much as I do, make sure to check out M. Ward’s Let’s Dance or Sun Kil Moon’s entire album of Modest Mouse covers.
Challenges of Getting to Mars: Curiosity’s Seven Minutes of Terror
The precision and innovation that is required for space exploration just blows my mind. I did not realize that Curiosity will have to basically land on Mars completely unaided by man, but it’s so much more complicated than that.