The Deterioration of Hi-Ball Packaging Design
I’ve been a huge fan of Hi-Ball caffeinated mineral water for a few years now. It’s a crisp, light, sweetener-free way to get a little bit of caffeine in your system on a hot day. In addition to the virtues of the product itself, I was initially drawn to this beverage because of its beautiful packaging. Below is what the the bottle looked like when it debuted a few years ago:
A compact, easily resealable 10 ounce bottle with a very reasonable 80mg of caffeine in it.
Then, a couple of years ago, the folks at Hi-Ball decided to change up the bottle design and go with a taller, skinnier variety:
I didn’t have a huge problem with this change, although I was unclear how it qualified as an improvement. If anything, it was worse than the original since it’s much harder to reseal a glass bottle with a metal cap than with a plastic cap. Still, at least it was in that nice, convenient, 10 ounce size with only 80 mg of caffeine.
Fast forward to 2012 though, and Hi-Ball has completely dumped its beautiful glass bottles in favor of gigantic 16 ounce cans. These things are monsters:
Furthermore, the cans have that gimmicky Coors Light feature where parts of it turn blue when it’s cold as the Rockies. You know how else I can tell a beverage is cold enough for me to drink? Because I keep it in my refrigerator.
Hi-Ball is pitching this change as better for its customers since the can holds more beverage, but that’s actually my least favorite part of the entire redesign. I don’t want 16 ounces of energy drink, and I definitely don’t want 160mg of caffeine. And you know what is really hard to reseal? An aluminum can.
People have suggested just drinking a portion of the beverage and then throwing away the rest — which is what I have been doing — but there’s just something unsatisfying about buying more than you want and then dumping the rest down the drain.
It seems clear to me that Hi-Ball is now trying to compete with the Red Bulls and Monster Energies of the world by offering their 16 ounce can, but even those companies offer smaller alternatives.
I find myself buying less and less Hi-Ball now that they’ve forced this super-size on everyone. I wonder if I’m alone or if others are abandoning ship as well.