I was looking forward to writing a post this weekend about Happy Cog’s new commenting system on their otherwise excellent new blog, but the sage minds at Full Stop interactive beat me to it. You should read Nate’s whole post. It’s spot-on.
It’s interesting to me that Happy Cog is trying to eliminate the negative things associated with commenting by encouraging brevity, while for several years, the secret sauce I’ve cooked up to prevent comment spam has involved just the opposite: measuring the amount of time you spend typing and only entering your comment into the database if you spend more than a few seconds on it. It works like a charm and eliminates 99.9% of comment spam before it even gets in the front door.
In my opinion, what Happy Cog has created is useful. Let’s just not confuse it with a commenting system for a blog.
It doesn’t encourage community, it doesn’t encourage conversation, and for the most part, it’s not accretive in any way. What it does do is create a lot of linkbacks to your blog on Twitter. Is this valuable? Sure. But is it as valuable as free-flowing, insightful, conversations which elevate ordinary posts into conversation pieces?
Not for me it’s not.
For all the great things about Twitter — and there are many — one of the worst things about it is that it’s making us lazy ambassadors of our thoughts. Why spend an hour on a blog post when we can tweet out our main thesis in ten seconds? Why allow conversations on our blogs when we can just hear the first 140 characters of our readers’ opinions?
We know short attention spans are bad for our intellectual development. We should be creating solutions that fight against this threat… not feed into it.