The Growing Sucralose Infestation
Whatever happened to the good old days when you could glance quickly through the beverage aisle and tell the diet beverages from the good beverages? We’ve had such a great system for so long: if it says “diet” or “sugar free” it’s DIET, and if it doesn’t, it has some form of super tasty sugar derivative in it, whether it be cane sugar, high-fructose corn syrup, or something else awesome.
I used to be so good at telling the two drinks apart.
Lately, however, I’ve found myself repeatedly hoodwinked by the chemically synthesized impostor known as sucralose… or “Splenda”, its Christian name. The substance is 600 times sweeter than table sugar, and although it’s not as bad as saccharin, aspartame, or any other past cancer-powder, it’s still not sugar, and it still tastes like crap.
As such, I humbly request of beverage companies that you please quit trying to be sly about these DIET drinks and label them just as previous DIET drinks were labeled: with the letters D.I.E.T.
When I see those letters, I know that purchase of the beverage in question will result in palate-shriveling aftertaste and lack of drinking satisfaction. When I see those letters, I know to move right along.
Instead, however, these sucralose-tainted drinks often use small, subtle terms like “lower sugar”, “lower calorie”, and sometimes no marquee labeling at all. This is confusing as there are plenty of legitimate “lower sugar” drinks on the market that simply removed some of the sugar (see Paul Newman’s Lightly Sweetened Lemonade). Often times, you need to read the entire label to know the difference. And to make matters worse, a lot of these drinks contain sugar near the top of the ingredient list and sucralose near the end… so it’s not even sufficient to just “look for the sugar” anymore.
“Noni Berry” for metabolism and “Goji Punch” for immunity. Can you tell which one is the diet one?
To be clear, I have nothing against sucralose itself. It could very well be the best artificial sweetener ever invented. I just resent that marketers, by not clearly labeling it, have blurred the representation of what is and what isn’t a diet drink; and as a front-line soldier in the weekly quest to discover and sample new beverages, I’m just sick of getting hit by all this repackaged, remarketed diet shrapnel.
UPDATE: Literally the very nanosecond I pressed the Publish button just now, a Splenda television commercial came on. It’s everywhere.
Mobile Version
Word.
I quite like Coke Zero, which I assume is sweetened with sucralose (should it be called sacrifose?) Most of the time I steer clear of anything sugary, cane sugar, high fructose corn poison or cancer-powder otherwise.
Water, milk, and unsweetened tea is about all I try to touch. Well, beer and liquor too :)
http://www.holisticmed.com/splenda/
Stick to Xylitol or just avoid drinks that aren’t Organic. Eating
processed carbohydrates (white bread, bleached flour or sugar, etc.)
is like throwing paper on a fire. It burns for a second and then
leaves you with no fire.
Another vote for unsweetened tea.
The worst is that they sneak the sucralose crap into KIDS’ stuff. Not just drinks, either. I’ve actually seen FRUIT sweetened with Splenda. Your choices are now: peaches in syrup, peaches in water, or peaches in a Splenda-based solution.
We don’t think giving our kids chemicals is probably a good idea, so we’re very cautious and read the labels. But it pisses me off for all the kids whose parents aren’t as watchful. Hell, my kids still get it from their grandparents when we’re not looking. It’s too difficult NOT to buy Splenda-infused crap.
Amen.
All I have to say is that Coke Zero is the bomb.
I lost 30 lbs when I switched from the regular stuff and can still have my sweet (but not too sweet) can (or cans) of refreshing goodness.
Splenda is our gift to nature.
Great article.
@Colin: Coke Zero contains aspartame, not sucralose. I like its flavor better than Diet Coke but it still has a metallic aftertaste, in my opinion.
I think someone else has the same feelings: http://www.lanierlawfirm.com/law_firm_news/splenda_lawsuit.htm
“We don’t think giving our kids chemicals is probably a good idea, so we’re very cautious and read the labels. But it pisses me off for all the kids whose parents aren’t as watchful.”
If they care as much as you do, then they’ll be just as watchful. If they’re not “as watchful” then they don’t care. See how that works?
As a person who is allergic to corn syrup: I want real soda made with real sugar, preferably beet sugar. Corn Syrup has been linked to an increase in diabetes in the American population as well. Bring back the real stuff, get rid of the diet, get rid of the corn, and give us wholesome, tooth decaying, calorie bringing sugar.
Diet Coke Plus doesn’t have the aftertaste of Coke Zero. If you really want sucralose, there is Diet Coke w/Splenda.
Haha,
I love this post. In fact, I love your blog!
I personally love diet drinks. Sugar? What’s that? I mean, I could fall into a sugar coma if I just had one sip!
The conditioned human of the future will no longer know what sugar is. We will effectivly consume our caloric needs via pills.
:)
Would you like a frosty glass of corn with that?
Corn is for feeding livestock or corn on the cob or making tortilla’s… not for a refreshing beverage.
Amazing the difference real sugar makes… you forget after years of corn syrup invading everything…
Here in NC, I get Boylan’s Sodas made with Sugar Cane… they taste like all soda did prior to the switch to Corn Syrup in the 80s. Boylan’s Cane Cola rules.
For any one else wanting to avoid Corn Syrup, you can also check your local Mexican grocery store for ‘imported’ Mexican Coca-Cola… as Coca-Cola bottled in Mexico still uses sugar cane… as does Europe.
and word on the artificial stuff… can’t do them either…
I couldn’t agree more! In fact, as Dave F says, you can take this a step further and try to get real sugar as opposed to corn-based sucrose.
I’ve been buying Coke form Mexico from Costco lately. I’ve done blind taste tests and pretty much everyone likes the sugar based coke better.
If the only drinks available are artificial, I’ll take water.
This post, shorter:
Dear Advertisers, your packaging is making me buy things I don’t want. Please change the packaging. Love, Mike.
Dear Mike, No. Love, Advertisers.
Couldn’t agree more!
Trevor: Wow, glad to see there is an official anti-Splenda contingent! Good links.
Joe: That is terrible. Splenda in canned peach syrup? Yet another example of someone we could previously count on that we no longer can. No pun intended. :)
Andrew: Interesting link to the video about the lawsuit. I wonder what the precise angle of the lawsuit is. My personal problem is not what Splenda claims it’s made of but rather that they don’t make it obvious you’re actually buying it… and that, to me, seems like the beverage companies’ faults. Although it *is* strange they all seem to be in on it. I wonder if something about the way Splenda markets itself (e.g. that it’s “natural”) actually gives the beverage companies implicit or explicit license to do this. Very interesting.
Bill Brown: While you’re correct in that people should ideally always read every label, especially for things they may feed to their kids, the problem here is that expectations which were always true in the past are no longer true because of this marketing. It is a fact that ten years ago, you could blindfold yourself and grab any old can of peaches at any grocery store and know you were getting basically the same thing. Because of Splenda, this is no longer the case. The word “infestation” in the title really does apply here. It’s just *creeping* into our lives slowly, surely, and discreetly, and thus many of us miss that we must actually look for it in things we would have never thought to look for it in. Like peaches.
Cane Sugar fans: Yep, that stuff is good. Love the mexican Coke!
I know that this is just your sly sense of humor, Mike, but high-fructose corn syrup is pretty vile stuff. And not just for you the consumer, but for what’s required to feed the American appetite for cheap sweetener. Most of the corn grown in this country, in fact, ends up either as feed for cattle or as the highly refined, wholly unnatural (one of the ingredients used in the production of corn syrup is hydrocholoric acid) sugar of choice in this country. Add King Corn to your Netflix queue to learn more.
What’s worse is that, unlike sucralose, corn syrup actually is in *everything*. It’s the chief ingredient of the usual suspects like soda, of course, but it’s also in bread, cereal, pasta, McDonald’s hamburgers (yes, after gorging those cheap cattle on grain, they actually use corn syrup in the patty!), juice, virtually all snacks. It’s everywhere.
A while ago, I went on an anti-partially hydrogenated soybean oil jihad, basically completely eliminating it from my diet. The next to go for me is corn syrup. Join me, brother.
Splenda is the only one that has come with no negative laboratory results. And that includes Stevia. Funny everyone here is an expert but they haven’t even mentioned Stevia.
John, I *did* mention stevia in a previous comment, which doesn’t seem to have made an appearance on here. Stevia’s been in widespread use around the world as a food additive for decades, rather than as a supplement that you have to add yourself as we have here. Coke is working with another company to produce a less-bitter version of stevia for use as an FDA-approved additive, and hopes to have it available in their products and as a standalone product sometime next year.
You can pick stevia up at your local health food or natural supermarket, as well as on the Internet. Sweet Leaf even has flavored varieties, but I haven’t tried any of them as of yet.
All I was saying is that people who are concerned about what goes into their children’s body read every label and always have. If they don’t (or didn’t), then ipso facto they are not concerned. Joe needn’t worry for other parents by presuming that they’re less cautious than he.
I’m more concerned with HFC (high fructose corn syrup).
“Chi-Tang Ho et al. found that soft drinks sweetened with HFCS are up to 10 times richer in harmful carbonyl compounds, such as methylglyoxal, than a diet soft drink control.[24] Carbonyl compounds are elevated in people with diabetes and are blamed for causing diabetic complications such as foot ulcers and eye and nerve damage;[25][26] there was no such link found in table sugar.” - Wikipedia
Oo and there is more. Take a look at the health effects on Wikipedia - it is downright scary.
I’ll take a diet over the real stuff any day.
Absolutely! It’s a matter of reading the entire ingredient list here in the UK too. Imagine my disappointment when after a sip of Schweppes “Original” Lemonade (lemon-flavoured pop like Sprite; not lemonade IMO but I was prepared for that) the corners of my mouth were awash with the unpleasant taste of ASPARTAME! I feel as though I’m being tricked into buying things I don’t want, which doesn’t engender brand loyalty.
I’m not keen on corn syrup either, as a substitute for sugar.
I’m not a soft drink person as it has always seemed like a waste of money and always too sweet - even back when sugar was used. And… I experience physical illness within an hour of even two sips of artificial sweetner stuff. I totally agree with the packaging/labeling issue of sucralose. Today, I decided to add a little travel package of Wylers lemonade to my water bottle at work. I chose this brand because it didn’t say “sugar free”. I’m in a meeting and the symptoms, that I always get when I inadvertantly eat sugar substitutes, began in earnest - hot then cold, all over nausea, hands shaking. Rather alarmed, the lemonade was about the only thing I had consumed except for coffee and milk/shredded wheat. I ran home and read the label, and there it was - Sucralose! I agree with the writer who saw “sugar” at the top of the ingredient list and figured that was the only sweetner. That is nasty stuff and it may become as pervasive as HFCS
Hilarious post. “…or something else awesome.”
@ Jim Ray - agree! Omnivore’s Dilemma
What is also awesome is the mass explosion of cane / beet sugar drinks on the market in the last 5 years. Corn syrup tastes awesome, like a McDonald’s cheeseburger, but it’s also about as good for you. Cane sugar is much cleaner.
Can you believe they still sell TAB? I think that’s also kind of awesome. I hate the stuff but I like to know the 70’s still live on in aisle 12B at Safeway…
I talked to a pharmacist once - he said Nutrasweet is bad stuff. After reading this post, I am looking at the labels a little more closely. It is amazing the crap we put into our bodies.
I’m glad one can still easily tell Diet Coke and standard Coke apart, although Diet has become more widely available here in India of late.
I have no ax to grind here, but found this website:
http://www.sweety.com/splendasafety.html
There are links at the very end of the (copious) writing.
What makes these stealthy sucralose-sweetened foods and drinks even more appalling is that, not only is “sucralose” a sugar-sounding word like fructose and glucose, but that it can cause horrible reactions in some people. A very close friend of mine who I’ll keep anonymous had the most horrible reaction to Splenda just two months ago and I’m glad they’re still alive!
“Evaporated Cane Juice” is the biggest BS line i see in ingredient lists these days. Its the definition of sugar. So-called health food companies like Kashi and others abuse it as much as they can. It causes diabetes just as easily as sugar, because it is sugar.
I prefer my sugars to be converted to alcohol via yeast. Hooray beer!
I prefer ‘the devil you know’ over chemical compounds that haven’t made it through with the FDA multiple times and then finally mysteriously made it through anyway to be honest.
I try to steer well away from any kind of artificial sweeteners as much as I can because I really don’t trust the corporations that make them. And there’s always the alternative of just NOT using sugar at all which is probably healthier as well.
I feel exactly the same way, and have said it for years. People who drink diet drinks and claim they taste “good” should not be allowed to vote, whether for American Idol or City Council, because they are clearly not in distinguishable possession of the trait commonly known as TASTE.
And now “Big-Beverage” is trying to trick “semi” health-conscious consumers into drinking their disgusting chemical cocktails by using “low calorie” and “low sugar” instead of DIET, just as you mentioned. I’ve been livid over this for years. Two of the chief offenders are Fresca and Tab Energy Drink. People who drink Fresca and can’t tell that it’s poisoned with unpallatable chemical filth that attempts to sneak into their mouth as windex in sugar’s clothing don’t have so much a tongue as they do a pink, wet sock that rolls up into their mouth.
As briefly mentioned in other comments, Stevia is clearly the way to go. A sweetener that’s actually GOOD for you? And it genuinely does taste good, i use it daily.
http://www.naturalnews.com/023728.html