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> <channel><title>Comments on: Most Profitable Web 2.0 Business: Conferences</title> <atom:link href="http://www.mikeindustries.com/blog/archive/2007/05/the-lucrative-conference-business/feed" rel="self" type="application/rss+xml" /><link>http://www.mikeindustries.com/feeder/?FeederAction=clicked&#038;feed=Articles+%28RSS2%29&#038;seed=http%3A%2F%2Fwww.mikeindustries.com%2Fblog%2Farchive%2F2007%2F05%2Fthe-lucrative-conference-business&#038;seed_title=Most+Profitable+Web+2.0+Business%3A+Conferences</link> <description>A running commentary of occasionally interesting things.</description> <lastBuildDate>Thu, 09 Feb 2012 07:03:27 +0000</lastBuildDate> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.3.1</generator> <item><title>By: Mark</title><link>http://www.mikeindustries.com/feeder/?FeederAction=clicked&#038;feed=Articles+%28RSS2%29&#038;seed=http%3A%2F%2Fwww.mikeindustries.com%2Fblog%2Farchive%2F2007%2F05%2Fthe-lucrative-conference-business&#038;seed_title=Most+Profitable+Web+2.0+Business%3A+Conferences/comment-page-1#comment-15343</link> <dc:creator>Mark</dc:creator> <pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate> <guid
isPermaLink="false">#comment-15343</guid> <description>I&#039;ve never understood this either.  SXSW/interactive is a whopping $225 for the entire weekend.  I&#039;ve been there two years straight, and people rave about how great it is, but it&#039;s rare to find another conference even under $1000.Do they think the Web2.0 Summit 12 times better than SXSW/i?  Is there something I&#039;m missing here?</description> <content:encoded><![CDATA[<p>I&#8217;ve never understood this either.  SXSW/interactive is a whopping $225 for the entire weekend.  I&#8217;ve been there two years straight, and people rave about how great it is, but it&#8217;s rare to find another conference even under $1000.</p><p>Do they think the Web2.0 Summit 12 times better than SXSW/i?  Is there something I&#8217;m missing here?</p> ]]></content:encoded> </item> <item><title>By: Matt Jankowski</title><link>http://www.mikeindustries.com/feeder/?FeederAction=clicked&#038;feed=Articles+%28RSS2%29&#038;seed=http%3A%2F%2Fwww.mikeindustries.com%2Fblog%2Farchive%2F2007%2F05%2Fthe-lucrative-conference-business&#038;seed_title=Most+Profitable+Web+2.0+Business%3A+Conferences/comment-page-1#comment-15344</link> <dc:creator>Matt Jankowski</dc:creator> <pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate> <guid
isPermaLink="false">#comment-15344</guid> <description>If this involves Gisele and Jobs meditating about iPods in space in a plane flown by Branson, I will gladly attend  your F100GF2K7 event!</description> <content:encoded><![CDATA[<p>If this involves Gisele and Jobs meditating about iPods in space in a plane flown by Branson, I will gladly attend  your F100GF2K7 event!</p> ]]></content:encoded> </item> <item><title>By: Royal</title><link>http://www.mikeindustries.com/feeder/?FeederAction=clicked&#038;feed=Articles+%28RSS2%29&#038;seed=http%3A%2F%2Fwww.mikeindustries.com%2Fblog%2Farchive%2F2007%2F05%2Fthe-lucrative-conference-business&#038;seed_title=Most+Profitable+Web+2.0+Business%3A+Conferences/comment-page-1#comment-15345</link> <dc:creator>Royal</dc:creator> <pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate> <guid
isPermaLink="false">#comment-15345</guid> <description>If we could merger my Laetitia Casta web 3.0 2007 event and have some really sweet badges I would be willing to partner.</description> <content:encoded><![CDATA[<p>If we could merger my Laetitia Casta web 3.0 2007 event and have some really sweet badges I would be willing to partner.</p> ]]></content:encoded> </item> <item><title>By: Dave S.</title><link>http://www.mikeindustries.com/feeder/?FeederAction=clicked&#038;feed=Articles+%28RSS2%29&#038;seed=http%3A%2F%2Fwww.mikeindustries.com%2Fblog%2Farchive%2F2007%2F05%2Fthe-lucrative-conference-business&#038;seed_title=Most+Profitable+Web+2.0+Business%3A+Conferences/comment-page-1#comment-15346</link> <dc:creator>Dave S.</dc:creator> <pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate> <guid
isPermaLink="false">#comment-15346</guid> <description>@Mark - &quot;SXSW/interactive is a whopping $225 for the entire weekend. I&#039;ve been there two years straight, and people rave about how great it is, but it&#039;s rare to find another conference even under $1000.&quot;SXSW is $225, but a) they don&#039;t pay their panelists or cover their expenses (presumably a different story for keynote speakers), and b) people often complain say the networking is more important than the content at that event. Think there might be a connection? You pay for what you get, and once you start commissioning speakers to deliver new material for an event and covering their flights/accomodation, your costs jump. $1000 ain&#039;t that much, from an organizer&#039;s perspective.Though, having been on the organizational side of a conference myself, I&#039;m guessing at $3000 the organizers of this one aren&#039;t exactly living off of Wonderbread.</description> <content:encoded><![CDATA[<p>@Mark &#8211; &#8220;SXSW/interactive is a whopping $225 for the entire weekend. I&#8217;ve been there two years straight, and people rave about how great it is, but it&#8217;s rare to find another conference even under $1000.&#8221;</p><p>SXSW is $225, but a) they don&#8217;t pay their panelists or cover their expenses (presumably a different story for keynote speakers), and b) people often complain say the networking is more important than the content at that event. Think there might be a connection? You pay for what you get, and once you start commissioning speakers to deliver new material for an event and covering their flights/accomodation, your costs jump. $1000 ain&#8217;t that much, from an organizer&#8217;s perspective.</p><p>Though, having been on the organizational side of a conference myself, I&#8217;m guessing at $3000 the organizers of this one aren&#8217;t exactly living off of Wonderbread.</p> ]]></content:encoded> </item> <item><title>By: Don</title><link>http://www.mikeindustries.com/feeder/?FeederAction=clicked&#038;feed=Articles+%28RSS2%29&#038;seed=http%3A%2F%2Fwww.mikeindustries.com%2Fblog%2Farchive%2F2007%2F05%2Fthe-lucrative-conference-business&#038;seed_title=Most+Profitable+Web+2.0+Business%3A+Conferences/comment-page-1#comment-15347</link> <dc:creator>Don</dc:creator> <pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate> <guid
isPermaLink="false">#comment-15347</guid> <description>What a hoot (er).  Talk about not talking about what is obvious ...&lt;blockquote&gt;why we like her?Gisele has graced a great amount of magazine covers and fashion shows. She is young, yet remains realistic about the modeling profession and its limited life, which makes her an excellent choice for us.&lt;/blockquote&gt;Let&#039;s face it that isn&#039;t why we like her.  And you wouldn&#039;t much care what she says at dinner ... I suspect.People Magazine ran a bit on what it costs to get celebs to your event or club ... other than Kevin Federline, it ain&#039;t cheap, so you may need $3000+ per attendee to get your GiseleFest going.</description> <content:encoded><![CDATA[<p>What a hoot (er).  Talk about not talking about what is obvious &#8230;</p><blockquote><p>why we like her?</p><p>Gisele has graced a great amount of magazine covers and fashion shows. She is young, yet remains realistic about the modeling profession and its limited life, which makes her an excellent choice for us.</p></blockquote><p>Let&#8217;s face it that isn&#8217;t why we like her.  And you wouldn&#8217;t much care what she says at dinner &#8230; I suspect.</p><p>People Magazine ran a bit on what it costs to get celebs to your event or club &#8230; other than Kevin Federline, it ain&#8217;t cheap, so you may need $3000+ per attendee to get your GiseleFest going.</p> ]]></content:encoded> </item> <item><title>By: Mike D.</title><link>http://www.mikeindustries.com/feeder/?FeederAction=clicked&#038;feed=Articles+%28RSS2%29&#038;seed=http%3A%2F%2Fwww.mikeindustries.com%2Fblog%2Farchive%2F2007%2F05%2Fthe-lucrative-conference-business&#038;seed_title=Most+Profitable+Web+2.0+Business%3A+Conferences/comment-page-1#comment-15348</link> <dc:creator>Mike D.</dc:creator> <pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate> <guid
isPermaLink="false">#comment-15348</guid> <description>Don: Well here&#039;s the thing -- All it takes is one well-placed connection and I&#039;m sure I can get Gisele to show up.  Let&#039;s say we pay $20,000 to cover her expenses and what-not.  Then, we basically dole out 5 spots to each Fortune 100 company and they can send whoever they&#039;d like... at $20,000 a head.  That&#039;s 500 attendees at $20,000 apiece which is a cool $10 million.  If the event is as big of a hit as I think it will be, maybe we expand it to the entire Fortune 500 the following year and raise our revenue to $50 million.Who&#039;s with me?</description> <content:encoded><![CDATA[<p>Don: Well here&#8217;s the thing &#8212; All it takes is one well-placed connection and I&#8217;m sure I can get Gisele to show up.  Let&#8217;s say we pay $20,000 to cover her expenses and what-not.  Then, we basically dole out 5 spots to each Fortune 100 company and they can send whoever they&#8217;d like&#8230; at $20,000 a head.  That&#8217;s 500 attendees at $20,000 apiece which is a cool $10 million.  If the event is as big of a hit as I think it will be, maybe we expand it to the entire Fortune 500 the following year and raise our revenue to $50 million.</p><p>Who&#8217;s with me?</p> ]]></content:encoded> </item> <item><title>By: Benjamin</title><link>http://www.mikeindustries.com/feeder/?FeederAction=clicked&#038;feed=Articles+%28RSS2%29&#038;seed=http%3A%2F%2Fwww.mikeindustries.com%2Fblog%2Farchive%2F2007%2F05%2Fthe-lucrative-conference-business&#038;seed_title=Most+Profitable+Web+2.0+Business%3A+Conferences/comment-page-1#comment-15349</link> <dc:creator>Benjamin</dc:creator> <pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate> <guid
isPermaLink="false">#comment-15349</guid> <description>And this is why I have 8 hours of CSS to code in 3 hours.haha- keep it up. BTW, I totally agree.</description> <content:encoded><![CDATA[<p>And this is why I have 8 hours of CSS to code in 3 hours.</p><p>haha- keep it up. BTW, I totally agree.</p> ]]></content:encoded> </item> <item><title>By: Adam</title><link>http://www.mikeindustries.com/feeder/?FeederAction=clicked&#038;feed=Articles+%28RSS2%29&#038;seed=http%3A%2F%2Fwww.mikeindustries.com%2Fblog%2Farchive%2F2007%2F05%2Fthe-lucrative-conference-business&#038;seed_title=Most+Profitable+Web+2.0+Business%3A+Conferences/comment-page-1#comment-15350</link> <dc:creator>Adam</dc:creator> <pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate> <guid
isPermaLink="false">#comment-15350</guid> <description>I think the whole web conference thing is a joke. Just by reading the blogger reviews of these events, they seem to be 10% content, 90% &#039;who i saw&#039;, &#039;who i drank with&#039;, &#039;check out my totally awesome flickr photoset of the conference&#039;. I am not interested in attending popularity contests, where designers/developers are treated like celebrities, complete with a MediaTemple VIP &#039;lounge&#039;.However, it is becoming obvious that pitching services at fellow web designers/developers is much more profitable than designing/developing.I am going to hold on to my hard-earned money until these conferences mature a bit. However, if my company wants to pay my way, I&#039;ll happily get s-faced with you all :)</description> <content:encoded><![CDATA[<p>I think the whole web conference thing is a joke. Just by reading the blogger reviews of these events, they seem to be 10% content, 90% &#8216;who i saw&#8217;, &#8216;who i drank with&#8217;, &#8216;check out my totally awesome flickr photoset of the conference&#8217;. I am not interested in attending popularity contests, where designers/developers are treated like celebrities, complete with a MediaTemple VIP &#8216;lounge&#8217;.</p><p>However, it is becoming obvious that pitching services at fellow web designers/developers is much more profitable than designing/developing.</p><p>I am going to hold on to my hard-earned money until these conferences mature a bit. However, if my company wants to pay my way, I&#8217;ll happily get s-faced with you all :)</p> ]]></content:encoded> </item> <item><title>By: Ryan</title><link>http://www.mikeindustries.com/feeder/?FeederAction=clicked&#038;feed=Articles+%28RSS2%29&#038;seed=http%3A%2F%2Fwww.mikeindustries.com%2Fblog%2Farchive%2F2007%2F05%2Fthe-lucrative-conference-business&#038;seed_title=Most+Profitable+Web+2.0+Business%3A+Conferences/comment-page-1#comment-15351</link> <dc:creator>Ryan</dc:creator> <pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate> <guid
isPermaLink="false">#comment-15351</guid> <description>True, most of what I hear is all the &quot;this is who i met and got drunk with, look at my pictures.&quot; After that, you can get all the panelist information from blog reviews and podcasts and whatnot for free, so why throw away the cash?</description> <content:encoded><![CDATA[<p>True, most of what I hear is all the &#8220;this is who i met and got drunk with, look at my pictures.&#8221; After that, you can get all the panelist information from blog reviews and podcasts and whatnot for free, so why throw away the cash?</p> ]]></content:encoded> </item> <item><title>By: motherduce</title><link>http://www.mikeindustries.com/feeder/?FeederAction=clicked&#038;feed=Articles+%28RSS2%29&#038;seed=http%3A%2F%2Fwww.mikeindustries.com%2Fblog%2Farchive%2F2007%2F05%2Fthe-lucrative-conference-business&#038;seed_title=Most+Profitable+Web+2.0+Business%3A+Conferences/comment-page-1#comment-15352</link> <dc:creator>motherduce</dc:creator> <pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate> <guid
isPermaLink="false">#comment-15352</guid> <description>I&#039;m with Adam! I haven&#039;t been able to make a SXSW yet, but plan to next year, and only because it&#039;s relatively inexpensive. $3000 for a web conference is a bit ridiculous. I went to FlashForward last year, and it was only $800 and strictly focused on Flash development.Most of the web conferences are too wide open - they need to be more focused on one topic or another, and much cheaper! But like Mike said, if they can make the money, they will.</description> <content:encoded><![CDATA[<p>I&#8217;m with Adam! I haven&#8217;t been able to make a SXSW yet, but plan to next year, and only because it&#8217;s relatively inexpensive. $3000 for a web conference is a bit ridiculous. I went to FlashForward last year, and it was only $800 and strictly focused on Flash development.</p><p>Most of the web conferences are too wide open &#8211; they need to be more focused on one topic or another, and much cheaper! But like Mike said, if they can make the money, they will.</p> ]]></content:encoded> </item> <item><title>By: Rob Goodlatte</title><link>http://www.mikeindustries.com/feeder/?FeederAction=clicked&#038;feed=Articles+%28RSS2%29&#038;seed=http%3A%2F%2Fwww.mikeindustries.com%2Fblog%2Farchive%2F2007%2F05%2Fthe-lucrative-conference-business&#038;seed_title=Most+Profitable+Web+2.0+Business%3A+Conferences/comment-page-1#comment-15353</link> <dc:creator>Rob Goodlatte</dc:creator> <pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate> <guid
isPermaLink="false">#comment-15353</guid> <description>I completely agree.  Especially when the conference is heavily focused on &lt;em&gt;small businesses&lt;/em&gt;, an exorbitant price is really inappropriate.  By setting the price so high they limit the conference to business owners with VC to burn, corporate higher-ups, millionaires with money to burn, and the select blogging &quot;elite&quot; who are invited.TechCrunch 20 is no better though.  They charge $2,000 pre-order, $2,500 after September.  They do let 20 companies in for free, but for everybody else the price is a crime.  TechCrunch in particular seems like it would be focused on what works / doesn&#039;t work for &lt;em&gt;small businesses&lt;/em&gt; and would be a great learning and networking opportunity for small business owners, but again the $2K price doesn&#039;t really work for that audience.One thing I love about SXSW is they offer a student discount.  These conferences are always good learning experiences and a great place to network for a future job.</description> <content:encoded><![CDATA[<p>I completely agree.  Especially when the conference is heavily focused on <em>small businesses</em>, an exorbitant price is really inappropriate.  By setting the price so high they limit the conference to business owners with VC to burn, corporate higher-ups, millionaires with money to burn, and the select blogging &#8220;elite&#8221; who are invited.</p><p>TechCrunch 20 is no better though.  They charge $2,000 pre-order, $2,500 after September.  They do let 20 companies in for free, but for everybody else the price is a crime.  TechCrunch in particular seems like it would be focused on what works / doesn&#8217;t work for <em>small businesses</em> and would be a great learning and networking opportunity for small business owners, but again the $2K price doesn&#8217;t really work for that audience.</p><p>One thing I love about SXSW is they offer a student discount.  These conferences are always good learning experiences and a great place to network for a future job.</p> ]]></content:encoded> </item> <item><title>By: Michael Moncur</title><link>http://www.mikeindustries.com/feeder/?FeederAction=clicked&#038;feed=Articles+%28RSS2%29&#038;seed=http%3A%2F%2Fwww.mikeindustries.com%2Fblog%2Farchive%2F2007%2F05%2Fthe-lucrative-conference-business&#038;seed_title=Most+Profitable+Web+2.0+Business%3A+Conferences/comment-page-1#comment-15354</link> <dc:creator>Michael Moncur</dc:creator> <pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate> <guid
isPermaLink="false">#comment-15354</guid> <description>I&#039;ve always had the same problem. SXSW is $225 and every other conference seems ridiculous by comparison.Sure, SXSW isn&#039;t perfect. Web 2.0 might be better. It might even be twice as good, or three times as good. But if I pay $3000 it had better be 15 times as good -- and I don&#039;t think anyone can reasonably make that claim.We need more SXSW-like conferences. A small business conference with the same kind of independent spirit would be amazing, even if it cost me $400...</description> <content:encoded><![CDATA[<p>I&#8217;ve always had the same problem. SXSW is $225 and every other conference seems ridiculous by comparison.</p><p>Sure, SXSW isn&#8217;t perfect. Web 2.0 might be better. It might even be twice as good, or three times as good. But if I pay $3000 it had better be 15 times as good &#8212; and I don&#8217;t think anyone can reasonably make that claim.</p><p>We need more SXSW-like conferences. A small business conference with the same kind of independent spirit would be amazing, even if it cost me $400&#8230;</p> ]]></content:encoded> </item> <item><title>By: TÃ©a</title><link>http://www.mikeindustries.com/feeder/?FeederAction=clicked&#038;feed=Articles+%28RSS2%29&#038;seed=http%3A%2F%2Fwww.mikeindustries.com%2Fblog%2Farchive%2F2007%2F05%2Fthe-lucrative-conference-business&#038;seed_title=Most+Profitable+Web+2.0+Business%3A+Conferences/comment-page-1#comment-15355</link> <dc:creator>TÃ©a</dc:creator> <pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate> <guid
isPermaLink="false">#comment-15355</guid> <description>Gosh, and here was me thinking that I could make a living designing websites.I am starting to think that the phat cash is in conferences that just talk about it.Ka-ching!</description> <content:encoded><![CDATA[<p>Gosh, and here was me thinking that I could make a living designing websites.</p><p>I am starting to think that the phat cash is in conferences that just talk about it.</p><p>Ka-ching!</p> ]]></content:encoded> </item> <item><title>By: David Collantes</title><link>http://www.mikeindustries.com/feeder/?FeederAction=clicked&#038;feed=Articles+%28RSS2%29&#038;seed=http%3A%2F%2Fwww.mikeindustries.com%2Fblog%2Farchive%2F2007%2F05%2Fthe-lucrative-conference-business&#038;seed_title=Most+Profitable+Web+2.0+Business%3A+Conferences/comment-page-1#comment-15356</link> <dc:creator>David Collantes</dc:creator> <pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate> <guid
isPermaLink="false">#comment-15356</guid> <description>&lt;blockquote&gt;One week trip anywhere in the world (with a decent budget!)&lt;/blockquote&gt;If you can do that with $3000 let me know.  If you try you will soon realize it isn&#039;t possible, with the current dollar value. Unless, of course, you travel to Tanzania, Ethiopia or equivalent.I agree with your post, otherwise :)</description> <content:encoded><![CDATA[<blockquote><p>One week trip anywhere in the world (with a decent budget!)</p></blockquote><p>If you can do that with $3000 let me know.  If you try you will soon realize it isn&#8217;t possible, with the current dollar value. Unless, of course, you travel to Tanzania, Ethiopia or equivalent.</p><p>I agree with your post, otherwise :)</p> ]]></content:encoded> </item> <item><title>By: Andy Borgmann</title><link>http://www.mikeindustries.com/feeder/?FeederAction=clicked&#038;feed=Articles+%28RSS2%29&#038;seed=http%3A%2F%2Fwww.mikeindustries.com%2Fblog%2Farchive%2F2007%2F05%2Fthe-lucrative-conference-business&#038;seed_title=Most+Profitable+Web+2.0+Business%3A+Conferences/comment-page-1#comment-15357</link> <dc:creator>Andy Borgmann</dc:creator> <pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate> <guid
isPermaLink="false">#comment-15357</guid> <description>&lt;blockquote&gt;If you can do that with $3000 let me know. If you try you will soon realize it isn&#039;t possible, with the current dollar value.&lt;/blockquote&gt;I did Australia for under this.  Actually traveling to Tanzania and Ehiopia is harder in my opinion than Europe or Australia becuase the airfare to African nations from America is a KILLER.  I was suppose to go to Nigeria this summer to do some humanitarian work with AIDS patience and Orphans and the airfare alone was $2500.&lt;blockquote&gt;As for me, I&#039;d rather spend that $3k on any of the following&lt;/blockquote&gt;When you consider &lt;a href=&quot;http://www.globalissues.org/TradeRelated/Facts.asp&quot; rel=&quot;nofollow&quot;&gt;3,000,000,000 (that&#039;s 3 Billion) people live on less than $730 a year&lt;/a&gt; and according to &lt;a href=&quot;http://www.globalrichlist.com/&quot; rel=&quot;nofollow&quot;&gt;Global Rich List&lt;/a&gt; making $3,000 puts you in the richest 18% of people in this world, sometimes spending as much as we do on stuff seams to lose perspective.I am not trying to guilt anybody (as I myself will spend $3,000 on things I view as necessary to my job, i.e. my MacBook Pro), but I think sometimes we lose perspective in the world on what things should cost.</description> <content:encoded><![CDATA[<blockquote><p>If you can do that with $3000 let me know. If you try you will soon realize it isn&#8217;t possible, with the current dollar value.</p></blockquote><p>I did Australia for under this.  Actually traveling to Tanzania and Ehiopia is harder in my opinion than Europe or Australia becuase the airfare to African nations from America is a KILLER.  I was suppose to go to Nigeria this summer to do some humanitarian work with AIDS patience and Orphans and the airfare alone was $2500.</p><blockquote><p>As for me, I&#8217;d rather spend that $3k on any of the following</p></blockquote><p>When you consider <a
href="http://www.globalissues.org/TradeRelated/Facts.asp" rel="nofollow">3,000,000,000 (that&#8217;s 3 Billion) people live on less than $730 a year</a> and according to <a
href="http://www.globalrichlist.com/" rel="nofollow">Global Rich List</a> making $3,000 puts you in the richest 18% of people in this world, sometimes spending as much as we do on stuff seams to lose perspective.</p><p>I am not trying to guilt anybody (as I myself will spend $3,000 on things I view as necessary to my job, i.e. my MacBook Pro), but I think sometimes we lose perspective in the world on what things should cost.</p> ]]></content:encoded> </item> </channel> </rss>
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