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	<title>Comments on: MacWorld 2007 Predictions: Apple No Longer Just a Computer Maker</title>
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	<description>A running commentary of occasionally interesting things.</description>
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		<title>By: &#187; Time to Get Those Last Minute MacWorld Predictions In &#124; Bainbridge Studios</title>
		<link>http://www.mikeindustries.com/feeder/?FeederAction=clicked&amp;feed=Articles+%28RSS2%29&amp;seed=http%3A%2F%2Fwww.mikeindustries.com%2Fblog%2Farchive%2F2007%2F01%2Fmacworld-2007-predictions&amp;seed_title=MacWorld+2007+Predictions%3A+Apple+No+Longer+Just+a+Computer+Maker/comment-page-1#comment-33677</link>
		<dc:creator>&#187; Time to Get Those Last Minute MacWorld Predictions In &#124; Bainbridge Studios</dc:creator>
		<pubDate>Fri, 25 Jul 2008 04:53:24 +0000</pubDate>
		<guid isPermaLink="false">#comment-33677</guid>
		<description>[...] own Mike Davidson offers his contribution to the ever-burgeoning number of Macworld predictions, and I have to say [...]</description>
		<content:encoded><![CDATA[<p>[...] own Mike Davidson offers his contribution to the ever-burgeoning number of Macworld predictions, and I have to say [...]</p>
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		<title>By: Mike Davidson - MacWorld 2008 Predictions</title>
		<link>http://www.mikeindustries.com/feeder/?FeederAction=clicked&amp;feed=Articles+%28RSS2%29&amp;seed=http%3A%2F%2Fwww.mikeindustries.com%2Fblog%2Farchive%2F2007%2F01%2Fmacworld-2007-predictions&amp;seed_title=MacWorld+2007+Predictions%3A+Apple+No+Longer+Just+a+Computer+Maker/comment-page-1#comment-31657</link>
		<dc:creator>Mike Davidson - MacWorld 2008 Predictions</dc:creator>
		<pubDate>Tue, 01 Jan 2008 01:48:09 +0000</pubDate>
		<guid isPermaLink="false">#comment-31657</guid>
		<description>[...] predicted last January that Apple TV would be released but that its killer feature would be download-to-rent movies. The [...]</description>
		<content:encoded><![CDATA[<p>[...] predicted last January that Apple TV would be released but that its killer feature would be download-to-rent movies. The [...]</p>
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	<item>
		<title>By: Anything + Everything &#187; Time to Get Those Last Minute MacWorld Predictions In</title>
		<link>http://www.mikeindustries.com/feeder/?FeederAction=clicked&amp;feed=Articles+%28RSS2%29&amp;seed=http%3A%2F%2Fwww.mikeindustries.com%2Fblog%2Farchive%2F2007%2F01%2Fmacworld-2007-predictions&amp;seed_title=MacWorld+2007+Predictions%3A+Apple+No+Longer+Just+a+Computer+Maker/comment-page-1#comment-31336</link>
		<dc:creator>Anything + Everything &#187; Time to Get Those Last Minute MacWorld Predictions In</dc:creator>
		<pubDate>Sat, 24 Nov 2007 01:14:30 +0000</pubDate>
		<guid isPermaLink="false">#comment-31336</guid>
		<description>[...] own Mike Davidson offers his contribution to the ever-burgeoning number of Macworld predictions, and I have to say [...]</description>
		<content:encoded><![CDATA[<p>[...] own Mike Davidson offers his contribution to the ever-burgeoning number of Macworld predictions, and I have to say [...]</p>
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		<title>By: Steve</title>
		<link>http://www.mikeindustries.com/feeder/?FeederAction=clicked&amp;feed=Articles+%28RSS2%29&amp;seed=http%3A%2F%2Fwww.mikeindustries.com%2Fblog%2Farchive%2F2007%2F01%2Fmacworld-2007-predictions&amp;seed_title=MacWorld+2007+Predictions%3A+Apple+No+Longer+Just+a+Computer+Maker/comment-page-1#comment-14231</link>
		<dc:creator>Steve</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-14231</guid>
		<description>Great predictions Mike - looks like it&#039;s going to be a happy new year after all!

Will you be attending the expo to give us a first hand account of what went down?</description>
		<content:encoded><![CDATA[<p>Great predictions Mike &#8211; looks like it&#8217;s going to be a happy new year after all!</p>
<p>Will you be attending the expo to give us a first hand account of what went down?</p>
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		<title>By: Tom Watson</title>
		<link>http://www.mikeindustries.com/feeder/?FeederAction=clicked&amp;feed=Articles+%28RSS2%29&amp;seed=http%3A%2F%2Fwww.mikeindustries.com%2Fblog%2Farchive%2F2007%2F01%2Fmacworld-2007-predictions&amp;seed_title=MacWorld+2007+Predictions%3A+Apple+No+Longer+Just+a+Computer+Maker/comment-page-1#comment-14232</link>
		<dc:creator>Tom Watson</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-14232</guid>
		<description>Damn, I&#039;m stoked for this years expo.  I mean, every year I am but with the big ad front and center on apple.com hyping it I&#039;m having a tough time not being even *more* excited.</description>
		<content:encoded><![CDATA[<p>Damn, I&#8217;m stoked for this years expo.  I mean, every year I am but with the big ad front and center on apple.com hyping it I&#8217;m having a tough time not being even *more* excited.</p>
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		<title>By: Tomas Jogin</title>
		<link>http://www.mikeindustries.com/feeder/?FeederAction=clicked&amp;feed=Articles+%28RSS2%29&amp;seed=http%3A%2F%2Fwww.mikeindustries.com%2Fblog%2Farchive%2F2007%2F01%2Fmacworld-2007-predictions&amp;seed_title=MacWorld+2007+Predictions%3A+Apple+No+Longer+Just+a+Computer+Maker/comment-page-1#comment-14233</link>
		<dc:creator>Tomas Jogin</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-14233</guid>
		<description>Gutsy predictions. :-P

I personally have doubts about the iPhone/whatever. It&#039;s hyped, sure, but Apple hasn&#039;t indicated that they want to move into that space. And, as Dan Benjamin and John Gruber said, they&#039;d have to offer the entire top-to-bottom deal, which would be a ginormous undertaking, just to improve the user interface of a mobile phone. I doubt it.

Also, I think most of the new stuff is going to be constumer related, not pro-related, given that it is MacWorld Expo, not WWDC.

I think you might be on to something about iTheater though. Although, I&#039;m not sure the US has the broadband infrastructure to make it a reality (unlike, say, Sweden where just about everybody has 20-100 mbps). So that might be too early to be practically possible.</description>
		<content:encoded><![CDATA[<p>Gutsy predictions. :-P</p>
<p>I personally have doubts about the iPhone/whatever. It&#8217;s hyped, sure, but Apple hasn&#8217;t indicated that they want to move into that space. And, as Dan Benjamin and John Gruber said, they&#8217;d have to offer the entire top-to-bottom deal, which would be a ginormous undertaking, just to improve the user interface of a mobile phone. I doubt it.</p>
<p>Also, I think most of the new stuff is going to be constumer related, not pro-related, given that it is MacWorld Expo, not WWDC.</p>
<p>I think you might be on to something about iTheater though. Although, I&#8217;m not sure the US has the broadband infrastructure to make it a reality (unlike, say, Sweden where just about everybody has 20-100 mbps). So that might be too early to be practically possible.</p>
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		<title>By: Chris Kelly</title>
		<link>http://www.mikeindustries.com/feeder/?FeederAction=clicked&amp;feed=Articles+%28RSS2%29&amp;seed=http%3A%2F%2Fwww.mikeindustries.com%2Fblog%2Farchive%2F2007%2F01%2Fmacworld-2007-predictions&amp;seed_title=MacWorld+2007+Predictions%3A+Apple+No+Longer+Just+a+Computer+Maker/comment-page-1#comment-14234</link>
		<dc:creator>Chris Kelly</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-14234</guid>
		<description>you had me at &quot;don&#039;t gear yourself up for disappointment&quot; ;)

I&#039;m seriously hoping for updated MacBook Pros, because I&#039;m buying one next Tuesday whether or not they get updated or not. My 667Mhz TiBook has reached the end of its useful life...</description>
		<content:encoded><![CDATA[<p>you had me at &#8220;don&#8217;t gear yourself up for disappointment&#8221; ;)</p>
<p>I&#8217;m seriously hoping for updated MacBook Pros, because I&#8217;m buying one next Tuesday whether or not they get updated or not. My 667Mhz TiBook has reached the end of its useful life&#8230;</p>
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		<title>By: Sage</title>
		<link>http://www.mikeindustries.com/feeder/?FeederAction=clicked&amp;feed=Articles+%28RSS2%29&amp;seed=http%3A%2F%2Fwww.mikeindustries.com%2Fblog%2Farchive%2F2007%2F01%2Fmacworld-2007-predictions&amp;seed_title=MacWorld+2007+Predictions%3A+Apple+No+Longer+Just+a+Computer+Maker/comment-page-1#comment-14235</link>
		<dc:creator>Sage</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-14235</guid>
		<description>PowerMac? What&#039;s a PowerMac? ;-)

(Hint: They have a new name!)</description>
		<content:encoded><![CDATA[<p>PowerMac? What&#8217;s a PowerMac? ;-)</p>
<p>(Hint: They have a new name!)</p>
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		<title>By: Austin</title>
		<link>http://www.mikeindustries.com/feeder/?FeederAction=clicked&amp;feed=Articles+%28RSS2%29&amp;seed=http%3A%2F%2Fwww.mikeindustries.com%2Fblog%2Farchive%2F2007%2F01%2Fmacworld-2007-predictions&amp;seed_title=MacWorld+2007+Predictions%3A+Apple+No+Longer+Just+a+Computer+Maker/comment-page-1#comment-14236</link>
		<dc:creator>Austin</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-14236</guid>
		<description>&lt;blockquote&gt;Same thing if you type something like â€œDear Johnâ€; your word processor should pop up and begin a well-formed letter.&lt;/blockquote&gt;

I think Word (at least on Windows) already does this, no? It&#039;s been a while since I&#039;ve used it, but I remember typing Dear So-and-so, and it popped up something like &quot;it looks like you&#039;re writing a letter! Can I format this as such?&quot;</description>
		<content:encoded><![CDATA[<blockquote><p>Same thing if you type something like â€œDear Johnâ€; your word processor should pop up and begin a well-formed letter.</p></blockquote>
<p>I think Word (at least on Windows) already does this, no? It&#8217;s been a while since I&#8217;ve used it, but I remember typing Dear So-and-so, and it popped up something like &#8220;it looks like you&#8217;re writing a letter! Can I format this as such?&#8221;</p>
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		<title>By: Mike D.</title>
		<link>http://www.mikeindustries.com/feeder/?FeederAction=clicked&amp;feed=Articles+%28RSS2%29&amp;seed=http%3A%2F%2Fwww.mikeindustries.com%2Fblog%2Farchive%2F2007%2F01%2Fmacworld-2007-predictions&amp;seed_title=MacWorld+2007+Predictions%3A+Apple+No+Longer+Just+a+Computer+Maker/comment-page-1#comment-14237</link>
		<dc:creator>Mike D.</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-14237</guid>
		<description>Steve: Nope, unfortunately I won&#039;t be there. Some friends will though. Jealous!!!

Tomas: Yep, definitely gutsy... but who wants another round of vague, vanilla predictions. I could very easily be 100% wrong about everything... we&#039;ll see.

Sage: Ah yes, you&#039;re right. &quot;Mac Pro&quot; is it?  Shows how much I care about that pro desktop line these days.

Austin: Yeah, Word does this, but I&#039;m talking about on any OS level.  So you could literally just sit down in front of an OS with no applications open and start typing.  Call it an &quot;intention-aware&quot; OS maybe.</description>
		<content:encoded><![CDATA[<p>Steve: Nope, unfortunately I won&#8217;t be there. Some friends will though. Jealous!!!</p>
<p>Tomas: Yep, definitely gutsy&#8230; but who wants another round of vague, vanilla predictions. I could very easily be 100% wrong about everything&#8230; we&#8217;ll see.</p>
<p>Sage: Ah yes, you&#8217;re right. &#8220;Mac Pro&#8221; is it?  Shows how much I care about that pro desktop line these days.</p>
<p>Austin: Yeah, Word does this, but I&#8217;m talking about on any OS level.  So you could literally just sit down in front of an OS with no applications open and start typing.  Call it an &#8220;intention-aware&#8221; OS maybe.</p>
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		<title>By: Willi</title>
		<link>http://www.mikeindustries.com/feeder/?FeederAction=clicked&amp;feed=Articles+%28RSS2%29&amp;seed=http%3A%2F%2Fwww.mikeindustries.com%2Fblog%2Farchive%2F2007%2F01%2Fmacworld-2007-predictions&amp;seed_title=MacWorld+2007+Predictions%3A+Apple+No+Longer+Just+a+Computer+Maker/comment-page-1#comment-14238</link>
		<dc:creator>Willi</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-14238</guid>
		<description>I&#039;m very curious to see if there is an acknowledgement of the problems surfacing in the Blu-Ray format.  That would be huge imo - I&#039;m not sure Sony could recover their format in the home theater market.

The major studios we work with have shifted their attitudes towards BD in the past few months.  One source even *claiming* that for future releases requiring advanced types of interactive features will not be released on both formats, instead they will only be released on HD-DVD.  What&#039;s winning the format war to date is the difference in advanced navigation frameworks of HDi (HD-DVD/Microsoft) and BD-Java (BD/Sun).  Being initially biased towards the Java implementation, I quickly gravitated towards HDi (a mix of JScript, XML, SMIL, CSS3 and Markup).

I think the biggest sign for me was not too long ago when I read an interview with Don Eklund (Executive Vice President of Advanced Technologies, Sony Pictures Home Entertainment).  Specifically this part:

â€œAnother criticism of Blu-ray has been that it is also lagging behind HD DVD in terms of basic interactivity, such as the bookmark feature Warner has introduced on its HD DVD titles.

DE: We can do bookmarks and those kinds of interactive features with a Java-based disc. Thatâ€™s not difficult to do. We have not actually found that there is a sizable consumer interest in the function, though.â€œ
source: &lt;a href=&quot;http://bluray.highdefdigest.com/feature_visitwithsony.html&quot; rel=&quot;nofollow&quot;&gt;http://bluray.highdefdigest.com/feature_visitwithsony.html&lt;/a&gt;

Yet at the same time all our clients (the studios) are asking for more and more interactive features.  That&#039;s a telling contradiction to what Eklund is saying.  Make your own conclusions on why he said it ;)</description>
		<content:encoded><![CDATA[<p>I&#8217;m very curious to see if there is an acknowledgement of the problems surfacing in the Blu-Ray format.  That would be huge imo &#8211; I&#8217;m not sure Sony could recover their format in the home theater market.</p>
<p>The major studios we work with have shifted their attitudes towards BD in the past few months.  One source even *claiming* that for future releases requiring advanced types of interactive features will not be released on both formats, instead they will only be released on HD-DVD.  What&#8217;s winning the format war to date is the difference in advanced navigation frameworks of HDi (HD-DVD/Microsoft) and BD-Java (BD/Sun).  Being initially biased towards the Java implementation, I quickly gravitated towards HDi (a mix of JScript, XML, SMIL, CSS3 and Markup).</p>
<p>I think the biggest sign for me was not too long ago when I read an interview with Don Eklund (Executive Vice President of Advanced Technologies, Sony Pictures Home Entertainment).  Specifically this part:</p>
<p>â€œAnother criticism of Blu-ray has been that it is also lagging behind HD DVD in terms of basic interactivity, such as the bookmark feature Warner has introduced on its HD DVD titles.</p>
<p>DE: We can do bookmarks and those kinds of interactive features with a Java-based disc. Thatâ€™s not difficult to do. We have not actually found that there is a sizable consumer interest in the function, though.â€œ<br />
source: <a href="http://bluray.highdefdigest.com/feature_visitwithsony.html" rel="nofollow">http://bluray.highdefdigest.com/feature_visitwithsony.html</a></p>
<p>Yet at the same time all our clients (the studios) are asking for more and more interactive features.  That&#8217;s a telling contradiction to what Eklund is saying.  Make your own conclusions on why he said it ;)</p>
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		<title>By: Willi</title>
		<link>http://www.mikeindustries.com/feeder/?FeederAction=clicked&amp;feed=Articles+%28RSS2%29&amp;seed=http%3A%2F%2Fwww.mikeindustries.com%2Fblog%2Farchive%2F2007%2F01%2Fmacworld-2007-predictions&amp;seed_title=MacWorld+2007+Predictions%3A+Apple+No+Longer+Just+a+Computer+Maker/comment-page-1#comment-14239</link>
		<dc:creator>Willi</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-14239</guid>
		<description>I chewed on it a bit, and before I conclude that you&#039;re wrong about iTheater being a Netflix/Blockbuster killer . . . 

I&#039;m curious to hear your reasoning.

I mean, unless Apple has fixed the broadband issue then my turnaround time with Netflix is about the same as my download time for a viewing experience of equal quality.  Not an entire exageration when you consider HD quality.</description>
		<content:encoded><![CDATA[<p>I chewed on it a bit, and before I conclude that you&#8217;re wrong about iTheater being a Netflix/Blockbuster killer . . . </p>
<p>I&#8217;m curious to hear your reasoning.</p>
<p>I mean, unless Apple has fixed the broadband issue then my turnaround time with Netflix is about the same as my download time for a viewing experience of equal quality.  Not an entire exageration when you consider HD quality.</p>
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		<title>By: Daniel</title>
		<link>http://www.mikeindustries.com/feeder/?FeederAction=clicked&amp;feed=Articles+%28RSS2%29&amp;seed=http%3A%2F%2Fwww.mikeindustries.com%2Fblog%2Farchive%2F2007%2F01%2Fmacworld-2007-predictions&amp;seed_title=MacWorld+2007+Predictions%3A+Apple+No+Longer+Just+a+Computer+Maker/comment-page-1#comment-14240</link>
		<dc:creator>Daniel</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-14240</guid>
		<description>As someone testing Leopard, I still think it has a long time of development left before we see a rock solid OS X, ready for public consumption. 

iPhone: unless they have teamed up with a proved phone maker, a.k.a Nokia, then it could suffer the same issues that the Motorola had with their interface.

Would be cool though</description>
		<content:encoded><![CDATA[<p>As someone testing Leopard, I still think it has a long time of development left before we see a rock solid OS X, ready for public consumption. </p>
<p>iPhone: unless they have teamed up with a proved phone maker, a.k.a Nokia, then it could suffer the same issues that the Motorola had with their interface.</p>
<p>Would be cool though</p>
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		<title>By: Mike D.</title>
		<link>http://www.mikeindustries.com/feeder/?FeederAction=clicked&amp;feed=Articles+%28RSS2%29&amp;seed=http%3A%2F%2Fwww.mikeindustries.com%2Fblog%2Farchive%2F2007%2F01%2Fmacworld-2007-predictions&amp;seed_title=MacWorld+2007+Predictions%3A+Apple+No+Longer+Just+a+Computer+Maker/comment-page-1#comment-14241</link>
		<dc:creator>Mike D.</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-14241</guid>
		<description>Willi: Good thoughts.  My reasoning really doesn&#039;t include high def DVDs as I believe probably 99% of Netflix/Blockbuster customers are not renting this sort of disc.  Most are renting standard 480p discs which, these days, can be compressed down to a few hundred megs with no serious degradation.  I can download 500 megs in a few hours, and if I either pre-schedule or pre-buffer-and-stream, I likely won&#039;t even notice this time period.

Like I said... I could be wrong. Perhaps the timing isn&#039;t right yet, but I think with standard DVD quality as the benchmark, it&#039;s feasible today.</description>
		<content:encoded><![CDATA[<p>Willi: Good thoughts.  My reasoning really doesn&#8217;t include high def DVDs as I believe probably 99% of Netflix/Blockbuster customers are not renting this sort of disc.  Most are renting standard 480p discs which, these days, can be compressed down to a few hundred megs with no serious degradation.  I can download 500 megs in a few hours, and if I either pre-schedule or pre-buffer-and-stream, I likely won&#8217;t even notice this time period.</p>
<p>Like I said&#8230; I could be wrong. Perhaps the timing isn&#8217;t right yet, but I think with standard DVD quality as the benchmark, it&#8217;s feasible today.</p>
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		<title>By: Dan Benjamin</title>
		<link>http://www.mikeindustries.com/feeder/?FeederAction=clicked&amp;feed=Articles+%28RSS2%29&amp;seed=http%3A%2F%2Fwww.mikeindustries.com%2Fblog%2Farchive%2F2007%2F01%2Fmacworld-2007-predictions&amp;seed_title=MacWorld+2007+Predictions%3A+Apple+No+Longer+Just+a+Computer+Maker/comment-page-1#comment-14242</link>
		<dc:creator>Dan Benjamin</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-14242</guid>
		<description>John and I discussed the Apple-branded TV in part 2 of my interview with him. It&#039;s not online yet (I&#039;m working on it right now) but you&#039;ll be able to download it soon (&lt;a href=&quot;http://hivelogic.com/podcast.xml&quot; rel=&quot;nofollow&quot;&gt;podcast feed url&lt;/a&gt;).</description>
		<content:encoded><![CDATA[<p>John and I discussed the Apple-branded TV in part 2 of my interview with him. It&#8217;s not online yet (I&#8217;m working on it right now) but you&#8217;ll be able to download it soon (<a href="http://hivelogic.com/podcast.xml" rel="nofollow">podcast feed url</a>).</p>
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