My favorite comedian of all time, the late great Mitch Hedberg, once told a joke about what he called “The Roundabout AIDS test.” Click Mitch’s mouth below to hear it:
While obviously not meant in any serious manner, the joke reminds me of my attitude towards SEO, or “Search Engine Optimization”. A lot of people spend an inordinate amount of time making sure all of their pages are specifically geared towards achieving a high ranking on Google. While I understand the business objectives of such an obsession, I find my own attitude towards SEO much more apathetic. I’m a lot more interested in how many people subscribe to Mike Industries than how many people typed in something like “expiring domain” and somehow ended up at my site.
So for that reason, my SEO activity is limited to my own little “Roundabout SEO Test”, which I perform a few times a year. It’s a very simple test and takes only a few seconds to execute. Here is the procedure:
1. Go to google.com.
2. Type in “mike”.
3. Hit return.
4. Take note of how high or low Mike Industries is on the list of results.
Yes, it seems a little narcissistic, and yes, it’s not a true measure of how well each page on this site is optimized for search engines, but it’s a general indication of how well or poorly this blog is doing and that’s really all I’m interested in.
In running this Roundabout SEO Test since creating Mike Industries last year, I’ve seen my ranking among Mikes climb from in the thousands, to in the hundreds, to the top 50, to the top twenty, and most recently to number 5.
Number 5 is great and I’m totally cool with it considering that my parents were unoriginal enough to christen me with the most popular name in the 70s, 80s, and 90s, but now that the list of “competitors” is down to 4, I thought I’d take a close look at why the pecking order on Google is the way it is. In other words, what are the factors which most affect search results in the real world?
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