How to Snatch an Expiring Domain

I recently found myself in the position of wanting to register a domain which was owned by someone else. The domain was set to expire in a week, and I figured there was a decent chance that the person who owned it wouldn’t be renewing it. Upon consulting the WhoIs registry on the current owner, I discovered the guy was a bit of a domain shark and didn’t seem to be around anymore.

So I placed a backorder through GoDaddy for $18.95 thinking that was all I needed to do. During the week that followed, I learned a lot about the domain expiration process. Two and a half months and $369 later, I am the proud owner of a shiny new domain. A really really good one.

This article will explain the domain expiration process and what you need to do in order to use it to your advantage.

How a domain expires

Contrary to popular belief, domains do not expire when they say they do. If the owner of a domain does not renew by the expiration date of the domain, the domain goes into “expired” status. For 40 days, the domain is in a grace period where all services are shut off, but the domain owner may still renew the domain for a standard renewal fee. If a domain enters this period, it is a good first indicator that it may not be renewed, but since the owner can re-register without penalty, it can also just be a sign of laziness or procrastination.

After 40 days are up, the domain’s status changes to “redemption period”. During this phase, all WhoIs information begins disappearing, and more importantly, it now costs the owner an additional fee to re-activate and re-register the domain. The fee is currently around $100, depending on your registrar. When a domain enters its redemption period, it’s a good bet the owner has decided not to renew.

Finally, after the redemption period, the domain’s status will change to “locked” as it enters the deletion phase. The deletion phase is 5 days long, and on the last day between 11am and 2pm Pacific time, the name will officially drop from the ICANN database and will be available for registration by anybody.

The entire process ends exactly 75 days after the listed expiration date. For an even more detailed explanation, read the article Inside a Drop Catcher’s War Room.

Landing your domain

So if domains are available to the general public 75 days after they expire, how do you know your GoDaddy backorder isn’t one of many other backorders from other people using other services? The answer is, you don’t.

And thus begins the cloak-and-dagger game of “getting in on The Drop”.

“The Drop” is the unpredictable three hour period of time in which the domain is deleted from VeriSign’s database and released back into the ecosystem.

I briefly thought about trying to beat GoDaddy to the punch by manually registering my domain during the drop process, but I quickly found out that there are no fewer than three major services which specialize in pounding away on VeriSign’s servers during the drop period. With their considerable resources and my measly Powerbook, there was no way I could compete on their level.

So I decided to enlist the services of all three major domain snatching firms in hopes that a) one would grab my domain for me, and b) no one else would be competing against me.

The three services — Snapnames.com, Enom.com, and Pool.com — all operate in a similar manner. They use a network of registrars to hit the Verisign servers at frequent intervals (but not too frequent to get banned) and snatch as many requested names as possible. If you don’t get your name, you don’t pay. But that’s where the three services begin to differ.

Snapnames.com

Snapnames.com (the exclusive partner of Network Solutions) charges you $60 for your domain unless there are multiple suitors, at which point there is an open bid auction between suitors. Seems fair enough. Snapnames is a bit of a newcomer to the game, but with their Network Solutions affiliation, they are said to be improving their success rates.

Enom.com

Not wanting to chance it with only one company, I also enlisted Enom to snatch my domain for me. Enom had reportedly been improving their “Club Drop” service for a year or two and it was now considered one of the top three. Their fee was only $30 and they are based in my ‘hood (Seattle), so I was hoping they would be the company to successfully “work The Drop” for me.

Here’s where it starts to get sketchy though.

Enom claims that the higher your bid is (beyond the $30), the more “resources” they will dedicate to grabbing the domain. What the hell? How am I supposed to judge that? Does that mean you’re using one server now and will use 30 servers if I bid $40? Or does it mean that you’re using 30 now and will use 35 if I bid $1000?

Not knowing exactly what to do, I attempted to bid a couple of hundred dollars during the last day, but Enom required me to send them a fax to become a “verified bidder”. Since I was at home that day and only dinosaurs still have fax machines, I was unable to increase my bid. Oh well, I thought, if someone else on Enom bids higher, at least I’ll be able to participate in the auction.

Pool.com

Pool.com is the Scott Boras of domain name grabbing — the brilliant, yet conniving agent that players (domains) love and team owners (prospective domain buyers) hate. Pool plays off the power of the unknown in such a fiendishly clever way that you don’t know whether to hug them or kill them. Here’s how it works:

Pool is the #1 company around as far as number of servers and success rates go. You place your original bid for $60 and if Pool.com grabs your name for you, they send you an e-mail telling you they’ve been successful and that you’ve now entered “Phase 1” of the two-phase auction system. This is the case whether or not you are the only bidder! Pool.com doesn’t even reveal how many bidders there are.

Then, in a Boras-like move of diabolical genius, Pool.com informs you that you have three days to place a new sealed bid. If the bid is either one of the top two bids or within 30% of the top bid, you move on to a one-day open bid auction (the “challenger” auction) for final control of the domain.

Grrrrreat.

So if I bid $100 and two people bid $140, I don’t even get to move on to the final auction! It’s all designed to get me to up my sealed bid… whether or not there are even any other bidders.

Note: One other thing I forgot to mention is that before the name dropped, I grabbed all .net, .org, and .info variants (all were available) in order to have more leverage over other buyers.

The chase is on

Right on time, 75 days after the domain expired, I got an e-mail from Pool.com telling me they’d secured my domain for me. Great. Of the four sources I used, Pool.com was the one I least wanted to deal with. But true to their claims, they ended up being the best agent of The Drop and had just gotten me one step closer to my domain. They had A-Rod and I was the Texas Rangers.

Unlike the Texas Rangers, however, I realized I could be bidding against myself and entered a sealed bid of $302. I chose that number because it seemed sufficiently high but not so high that I’d feel foolish if I was the only bidder. I added the extra two dollars on the end just to edge out any other people potentially deciding on $300 as their number.

The next three days were particularly stressful. I had no idea where I stood, and throughout this entire process, I’d always had the sneaking suspicion that the people at these companies are on the lookout themselves for valuable domains. In other words, if someone all of a sudden bids $1000 on a domain, will a domain company decide to snatch it up themselves or “shill bid” against you on it?

Finally the e-mail from Pool arrived and informed me that I had moved onto the Challenger Auction. There was one other bidder and they had upped their bid to $312 in order to beat me. Not too bad, but I had no idea how high that person was willing to go. I had to decide on a top bid (a la eBay’s proxy bidding) and a strategy for when to place it.

True to form, Pool.com’s auction system squeezes even more money out of you by making sure the auction doesn’t end if there’s a bid in the last five minutes. In that case, the auction time keeps extending by five minutes until there are no more bids.

I could try one of two things: Bid high and bid early in an attempt to scare off the other guy, or lull the other guy to sleep by doing nothing until the last 6 minutes. I chose the second method since the ending time was 8am on a Saturday… a time when many people are not in front of computers. I set four alarms for 7:45am Saturday morning, woke up on time, and placed my bid for $500 when the countdown clock hit 6 minutes.

The system immediately auto-upped the current bid to $369 and I was the leader. Six nervous minutes, fifty browser refreshes, and a thousand heartbeats later, my opponent was nowhere to be found and the domain was mine… ready for immediate transfer to Dreamhost, my hosting company of choice.

I’m still not quite sure whether the person on the other end was real (although I assume they were), but the bottom line is that by playing every possible angle, I now have an extremely valuable domain in my possession for the reasonable sum of $369. Not valuable because I want to sell it or anything; just valuable because I want it.

Thank you Pool.com. I love/hate you.

Lessons from The Drop

Hopefully this article helps you in your own quest for a domain that may be expiring. My best advice is that if your interest in a domain name is only lukewarm, go ahead and use a basic service like GoDaddy, but if you really don’t want to let one get away, you must enlist the services of the big three: Snapnames, Enom, and Pool. It’s anybody’s guess what the final price will be, but by getting all the best agents out there working for you, you ensure at least being in the game.

UPDATE: Both Mason Cole of Snapnames and Chris Ambler of Enom have written in to clarify a few points which I’d like to post here —
  • Snapnames has an exclusive partnership with Network Solutions which allows them first shot at any and all expiring domains that are currently held by Network Solutions. The domain I got was not held by Network Solutions but a great many are. If yours is, Snapnames is your best bet. You’ll still have to bid against any others who may be after the same domain, but the auction process at Snapnames is pretty fair and straightforward. If you are the only bidder, it will cost you a flat fee of $60. Not bad.
  • Snapnames is actually not technically a newcomer to the game, but their exclusive deal with Network Solutions is fairly new and it is that which has made them a powerhouse.
  • According to Chris at Enom, some less than savory registrars have been known to actually cut the initial 40 day grace period down manually with the intent of repossessing the domain for resale. While this is technically against ICANN guidelines, ICANN has a hard time enforcing its rules on registrars, so just beware when watching for a domain that it may enter the redemption period quicker than you expect. It’s rare, but it can happen, especially with a non-established registrar. This could shrink the 75-day window down to potentially 35 days, and it could also screw you out of your own domain should it expire on you.
  • Chris also confirmed my suspicion that manually trying to snag a domain during the drop is all but impossible if any professional drop catchers are going after it. Enom, Pool, and others have many orders of magnitude times the amount of resources that private citizens have so it’s not even worth trying unless you’re going after an uncontested domain.
  • There is a very sticky issue going on right now with regards to how names drop. Verisign proposed a Waiting List Service a little while ago that basically let you sign up on a waiting list for all expiring domains. It was a flat-rate, first-come-first-serve service where the fees were reasonable but Verisign controlled the whole thing. This would basically eliminate The Drop entirely. Companies filed lawsuits and the thing never happened. So basically, registrars got proactive and amended their agreements so that when your domain expires, they can repossess it themselves or sell it as their own. This is what allows Network Solutions, GoDaddy, Tucows, and others to repossess their own domains and use their own services (like Snapnames) to auction them off. An argument can be made that by eliminating the ICANN-mandated redemption grace period, these companies are in violation of their ICANN agreements, but thus far ICANN has been reluctant to take action. It appears ICANN is generally very slow at taking action with anything, so it looks like this sort of practice may become a de-facto standard. The moral of the story is that you should always look to see what registrar the domain you’re after is under and see if they offer exclusive backorder rights to it. Network Solutions does, GoDaddy does, Tucows is starting to, and others may follow suit.
UPDATE #2: The story can now be told. The domain is Newsvine.com.
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970 Responses:

  1. Kostas says:

    Great post. I my self am trying to grab a domain and landed to this article. I have a couple of questions though. The domain i want is under GoDaddy, is it better then to use the godaddy backorder instead of messing with pool.com and others?
    Also, where does the auction money go??? Pool or Godaddy or enom gets to keep all of it (minus tax I suppose)???

  2. B Oliver says:

    Kostas, pick a name drop company and use that one. I use Snapnames, and have an account there. They are my favorite. Whomever you use, if you already are set up with an account and credit info, they are probably who you would use. If you do not have one, I do not recommend GoDaddy to create one, unless you have names there already. Pool.com is probably better than GoDaddy, and is probably the better choice not knowing them. I am not a fan of GoDaddy for any reason.

    The amount you bid goes to that backorder company, whomever you choose. If you bid 100, and it is a 9 dollar name such as Moniker charges, then they get the 91 dollars if they win it for you. Very profitable for them, and you being the first, is profitable for you.

    The amounts that are bid are only in consideration of whom else bids in that specific company’s pool, example: if there are three in Godaddy, the highest wins.

    If there is three bids with the highest at 200 on Godaddy, and a 69 in Snapnames, and if snap names wins and is first, Godaddy does not make a dime and loses out.

    Good Luck! A Backorder somewhere is indeed Highly Recommended. Just have to pick one.

    I got into this thread and get emails, so sorry if I seem to be stepping on toes, but do like this conversation. I am sure others have different experiences. These are just my thoughts.

  3. B Oliver says:

    One more comment on the above thread. If three bid at GoDaddy and is up to 200, expect an extended auction so the three that have bids in GoDaddy can bid against each other to drive it up.

    Again Godaddy has all profit to see, and the people have to compete for the name. GoDaddy would then secure it and see it go to auction among their own pool.

    If it jumps to 1000, then GoDaddy sees all of that money less registration cost, again very profitable for them to continue the battle.

    So as a result, the larger the pool potential, the worse it can be for you.

    Lastly, It does not matter where it is expiring. All name drop companies have an even chance. It goes to “available”, and whomever is first gets it. It just depends on timing of the computers. That can go any direction, not sure any have an advantage there.

    Snap companies even use several partners to secure it for them as a network of partners, so don’t be surprised if it ends up with some registrar you do not know, yet you own it. I just bought one and it ended up in a European registrar. They were first and had a partnership with Snapnames. Wait 60 days then you can move it anywhere you want.

    In the mean time, you might be required to learn the new registrar dashboard for a short time, so you can set the IP address and start using the name, then you can move it after 60 days to be with the rest of your domain names, whomever you use as a registrar.

    Again hope this helps, and makes sense. I do love snatching up expiring domains. It is freakin’ exciting! You will love the process, especially when you win!

  4. Kostas says:

    Thanx guys!! I appreciate this. Both comments were very helpful. It is indeed very exciting as a process. I myself at my line of business deal with live auctions but this is totally new field for me and surprisingly a little weirder and less easier or transparent than I thought.

  5. King_Hermy says:

    Extremely helpful.What a busy article.
    Thanks.

  6. Rich says:

    Hi Mike,

    I’ve just followed your advice to the letter, the domain I want to snare expires in just 2 days (I’ve been waiting 8 years for this lol)

    Annoying as the company who have it don’t even use it and it currently has a default holding page from the current registrar, I’ve been in touch with them previously to see if they want to sell it directly, but after a couple of emails they seemed to vanish – Turns out the admin contact for the domain has left the building and his emails don’t redirect to anyone – Fingers crossed they miss the expiry reminder email!!

    I guess I’ll be reporting back in around 35-75 days ;)

  7. wendy says:

    Wow, this is a lot more information than I was looking for, but very interesting. I just bought a name on godaddy from their auction site (although it was buy it now.) I was thrilled to get it. When I bought it, however, I didn’t realize it was an expiring domain, so it technically isn’t mine yet. I have to wait for a few more days for the “status date”. But I think the “status date” is the 40 day mark. So, from what I’ve read here that the owner could still keep the name with no penalty in the next few days. So, even if I get the domain given to me in a few days from now, it won’t necessarily be out of the clear for another 40 days. Oh, my … /fingers crossed/

  8. Sirjohn says:

    Thanks for the great info.
    I just wanted to add from my own experiance for new commers if you have to pick a company to register domains or transfer of back order go with the one who is big reputable and has 24/7 customer service.
    It might cost you few bucks more but believe me its worth is. I used to have a big domain registered with a Canadian small company and every time I needed to speek to someone I got the answering machine.. Speed and quality is very essential to me in this business.
    I used only once SnapNames and was able to retrive it.
    I have over 200 domains registerd with only few companies mostly with Go DAddy.
    Love them they are so proffesional, aveilable 24/7, discount pricing, plus I love Danica .
    Im my oppinion DA Best.

  9. Richard says:

    There are instances when expired domain owners don’t mind to renew them. Well, I think registering with a service for domain name snatching is the best, easiest way to determine whether the domain is already expiring. Good to know a post like this is available. At least I now have the idea what to do whenever I encounter circumstances like this one. I am also curious what really happens once your domain name expires. I will, however, get back to this post then when time comes I got to face this dilemma. Hopefully, I’m expecting you will continue to article updates about this topic every now and then.

  10. Dylan says:

    Wow….this is one of the most informative blog posts I’ve ever encountered. I’m so glad I read this (I’ve spent over 2 hours reading through all these posts).

    What about just contacting the person who has the domain you want, offering THAT person some money,
    instead of all these slimey domain peddlers?

    I’d much rather give $100 to a PERSON with a FAMILY,
    and bills then any of these jerks!

    Thanks for the post, and all of the continued interest in this very complicated process!

  11. John says:

    if you woke up Saturday morning and placed a bid for $500, how come it ended up only $369? I was wondering if nobody tries to attain the domain, do those companies still pound the servers? or do they only go after the names people have brought to their attention? In other words, is there a chance that the domain would have been open and available if you hadnt tried enlisting these companies?

  12. Jonathan Scialpi says:

    I think the domain must be thw one that we are on now. Think about it, “Really valuable because I wanted it”. That means that its not a domain that we all would consider vauable. If you look at “mikeindustries.com”, you will realize that the name mike is included. Therefore it is specifically valuable to him since its his name and also because MIKE is a common name :)

  13. wendy says:

    @jonathon, no. i believe he addressed this already. i think it was newsvine.com.

  14. mitesh soni says:

    your article was really nice one thanks.

  15. Theresa says:

    Well written article loved the humor and I get to watch the process next. Don’t know if I want to bid. May just back order and see how it goes. I think it’s all unfair Verisign should have gone through with it. Those who see it first have the right to grab it without the “Drop Process” That should be eliminated and these vulture companies can find other ways to make money. The web would “Clean Up” and eliminate dead wasted sites companies sit on, don’t care about them they clutter up the web for PROFIT.

  16. Chetan says:

    thanks for the real advice. Hope i can snatch PR 1 domain..

  17. Jessica says:

    I wish I found this a week ago, when I anxiously waited to hear the results of my godaddy backorder and found out I didn’t get the name, but the company that did get it is willing to consider a minimum offer of $2500 for it. I thought I’d get a chance to bid at auction if more than one person wanted the name…learned a lot from the article but unfortunately too late for this time around. Thanks!

  18. Graeme Smith says:

    what a really informative post. kudos to you for sharing my friend.

  19. Jr says:

    Ceo of newsvine.com and vp of design at Twitter. Looks like he did well.

  20. PD says:

    Hi, Thanks for a great post, but let me tell you my experience. I’ve had my eye on a domain name (unused) for several months, which was due to expire on 1st Feb 2014. After reading this and other blogs, I went ahead today and placed a ‘backorder’ with Snapnames (as the domain’s registrar is Register.com). I did this on the basis that this information is not made public as all I am doing is registering an interest to buy if and when it becomes available. Obviously it’s crucial when using a backorder that you are afforded protection from the domain owner finding out, otherwise why would I? (see this blog for further information on this topic http://www.dropscout.com/help/backorder-domain-name-can-anyone-find-out). So as far as I was concerned, as of this afternoon I would wait until the expiry date (in less than a month) and then, providing it hadn’t been renewed by the owner, Snapnames would be working on my behalf to secure the domain. Just now (i.e, two hours after placing this backorder, I happened to recheck the ‘Whois’ info on the domain and I find that the expiry date has been extended by 12 months, to Feb 2015! Now, call me a cynic, but the coincidence is just too strange. How, within two hours of me ordering a backorder with a reputable firm (Snapnames), did the domain suddenly extend its expiry date by 12 months? (I have screenshots of the ‘who is’ details before I ordered the backorder (just a few hours ago) and just now. I find it difficult to believe that the owner of this domain, suddenly, just after I placed a backorder, renews his unused domain, UNLESS either a) the owner is somehow informed of this ‘backorder’ or b) the auction house &/or the Registrar have taken it upon themselves to extend/renew the domain. Am I being paranoid or is there something very strange at play here? I would welcome any insights to get to the bottom of this. Many thanks.

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