A Brand New Movies.com
The #1 movie site on the internet just got a facelift yesterday. Thanks to the tireless efforts of Chad Roberts and the Movies.com team upstairs along with some Flash and video work from our own group, Movies.com now has themselves a CSS-driven, standards-based site which is quicker to load, easier to use, and ten times more flexible than its predecessor.
The Movies.com relaunch is the first of several major relaunches you’ll see out of Disney in very near future. While not the biggest site in Disney’s portfolio, Movies.com represents other example of a category leader moving towards web standards in a very meaningful way. Where ESPN.com led the way a year and a half ago, other Disney sites are now following suit as part of their normal redesign cycles.
The overwhelming majority of ESPN users and armchair pundits saw the ESPN redesign for what it was… a gigantic step forward for both the company and web standards in general. Still a few wondered what the point was of moving towards standards if you can’t be 100% W3C-valid right off the bat. Well the point is “progressive improvement”. It is our belief that with each redesign, a site should get progressively better in all aspects. Make it look better, make it work better, make it more accessible. In order for a redesign to be successful, it need not completely solve every single issue which faces it. It need only materially improve itself in every way practical. As Voltaire once said, “Perfection is the enemy of good”, and anyone who would hamper the successful relaunch of a major new web site because of a few things that might not be perfect yet is a fool.
With the ESPN redesign, we created a culture at Disney which cares about coding things as correctly as possible. We instituted changes in our CMS and changes in our ad serving architecture which bring Disney sites towards a higher level of compliance. And now, other Disney properties are reaping the benefits.
Among the new features on Movies.com, you’ll find the most creative use of Motion technology to date: Cinequiz. By combining traditional Motion, Flash, DHTML, and CSS, we’ve created a compelling site feature which lets you view movie clips and subsequently test your movie knowledge right within the main page of the site. Since it utilizes traditional Motion technology, it is PC/IE only for launch, but look for an all-Flash version for all platforms in the near future (see Firefox Motion and Mac Motion).
Other new features include a brand new Reader Ratings component and a revamped Buzz/News section dedicated to bringing you all of the latest movies news and rumors in near real-time. There are plenty of other features being rolled out post-launch which will make Movies.com even better, so stay tuned.
And of course, more relaunches are on the way…