Month: March 2016

Interview: Producing a Reaction Through Design

Interviewer: James Jewell, for The Design Authority

Mike Davidson is a designer, not to be confused with an artist. “I didn’t get into design to be an artist,” Davidson says. “To me, an artist creates things to evoke emotion. … Being a designer goes a step further than that, not only trying to evoke emotion but trying to make a reaction. … It is very objective-driven, and that’s what makes it interesting.”
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